It looks like Facebook is about to redesign the News Feed, after an invitation was received from BusinessInsider that points to an event occurring Thursday, March 7th, at 10am PST. As I am sure you can already guess, the News Feed is crucial to Facebook’s advertising base, as both desktop and mobile ads are served into the News Feed and are higher converting than the ads on the right side of the page.
The proposed redesign of the News Feed raises a lot of questions. How well will Facebook mmaintain the balance between user experience and ads, since no doubt one of the major factors in this redesign will be to make more advertising dollars. Secondly, just how does Facebook plan to alter the News Feed?
A lot of theories suggest that it will be heavily image-based, almost resembling Flipboard Flipboard (which of course complements the company’s acquisition of Instagram). TechCrunch created a crude mockup about a month ago that you can see below…
As with any major change to Facebook, there is certainly going to be a rebellion, especially if Facebook’s most-used functionality undergoes a complete transformation. The last major change to the Facebook News Feed was in September 2011, so it has been quite some time.
It will indeed be interesting to see how Facebook plans to alter the News Feed. What do you think? How will Facebook change the News Feed? Let us know in the comments section below.