No one remembers Thomas Edison’s successor and so it seems the case with Steve Jobs’. Tim Cook walked through Grand Central station with NBC’s Brian Williams for a Rock Center interview that aired yesterday and went largely unnoticed by bystanders.
This particular interview with Tim Cook was the work of months of meetings and negotiations, but it came together quite nicely. In case you missed the interview you will be glad to know NBC has made them available to watch through the internet. The only downside is that the videos are only available in flash, which means no love for iOS devices.
The first questions asked by William’s was, “how are you not Steve Jobs?” Cook replied, “by not asking the question, what would Steve do, but what’s right?”
Some of the fruit company’s mistakes was up next, where Williams asked “how big of a setback was maps?” He also threw another jab in about how this lead to the dismissal of top-level executives, but Tim Cook tactfully bypassed this question.
It didn’t meet our customers’ expectations and our expectations of ourselves are even higher than our customers’. However, I can tell you we screwed up and we are putting the weight of the company behind correcting it.
Up next to the chopping board was how Samsung’s recent ad campaign, essentially dismissing Apple products as ‘old-school,’ has affected Apple and if this is thermonuclear war.
We love our customers and we’ll fight to defend them with anyone. Is it thermonuclear war? The reality is that we love competition at apple and we think it makes us all better, but we want people to invent their own stuff.
In the second part of the interview Tim Cook discusses a variety of things like Steve Jobs’ death and bringing manufacturing to the United States. William’s essentially asked Cook if Barack Obama forced you to bring manufacturing on all of your products to the United States, what would it do to the price?
Cook surpassingly said “Honestly, it’s not so much about price. It’s about the skills et cetera. Over time there are skills associated with manufacturing that have left the view out.”
One of the most interesting parts to take away from this interview was the talk regarding Apple’s entry into the TV market. You could see Cook treaded carefully whenever the TV sector was brought up and when coupled along with his response, which you will read momentarily, I think it is pretty good evidence that Apple is indeed trying to revolutionize the way we watch television.
It’s a market that we see that has been left behind. I used to watch “The Jetsons” as a kid… we’re living “The Jetsons.” FaceTime is “The Jetsons,” but television is still television. It’s an area of interest, I can’t say more than that.
That last sentence is really all one needs, to realize that all of these rumors of an “iTV” likely have a lot of truth behind them and we will just have to sit tight and wait for Apple’s next revolution. Are you ready?