Apple CEO Tim Cook Apologizes For All The iOS 6 Maps Trouble With An Open Letter
Apple has been facing a lot of blame for their new Maps app in iOS 6. The app has been made fun of in memes, videos and by other companies such as Motorola. The company has gotten itself into a lot of publicity trouble with the Maps app, and the criticism just seems to keep coming.
Customers in the United States have also been facing a lot of trouble with the new Maps app and it’s much worse outside. Previously, Apple released a statement saying that the Maps app will get better with updates and asked users to not worry. Now, Tim Cook, Apple’s CEO himself has written an Open Letter on the Apple website to all the customers.
In the letter, Tim Cook apologizes for all the frustration and problems caused to the customers. He also states that Apple is doing everything they can to handle the situation and improve the Maps app. While they’re at it, he suggests that you try other services such as Bing, MapQuest and Waze, or Google or Nokia maps. Read the complete letter below:
To our customers,
At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.
We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.
There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.
While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.
Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.
Let’s hope that Apple actually sticks to their word and delivers a fully working Maps app. Is this letter enough to keep all the criticism down?