Apple CEO Tim Cook Apologizes For All The iOS 6 Maps Trouble With An Open Letter

Apple has been facing a lot of blame for their new Maps app in iOS 6. The app has been made fun of in memes, videos and by other companies such as Motorola. The company has gotten itself into a lot of publicity trouble with the Maps app, and the criticism just seems to keep coming.

Customers in the United States have also been facing a lot of trouble with the new Maps app and it’s much worse outside. Previously, Apple released a statement saying that the Maps app will get better with updates and asked users to not worry. Now, Tim Cook, Apple’s CEO himself has written an Open Letter on the Apple website to all the customers.

Apple CEO Tim Cook Apologizes For All The iOS 6 Maps Trouble With An Open Letter

In the letter, Tim Cook apologizes for all the frustration and problems caused to the customers. He also states that Apple is doing everything they can to handle the situation and improve the Maps app. While they’re at it, he suggests that you try other services such as Bing, MapQuest and Waze, or Google or Nokia mapsRead the complete letter below:

To our customers, 

At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better. 

We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up. 

There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you. 

While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app. 

Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard. 

Tim Cook 
Apple’s CEO

Let’s hope that Apple actually sticks to their word and delivers a fully working Maps app. Is this letter enough to keep all the criticism down?

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  • Matt Donoghue

    I like it how he mentioned to use the old google maps!

  • Logan

    I found it funny he said to use Google Maps, but at least they are saying hey we didn’t come through and we are going to fix it, and didnt make up excuses.

  • Louis Otano

    HEY COOK, just take the Google Maps app that was part of your iOS before AND RELEASE IT FOR DOWNLOAD!!!

  • Grace Uhm

    Please find a way to downgrade the iOS 6 back down to iOS 5!

  • Reyken Charlie

    I can’t understand, how come apple switch their maps app into tomtom poor maps, really stupid..!!! think worst..!!! we all are know that google maps are update by almost people in all part in this world everyday, so there is nothing any app can hit google maps. Apple just upgrade the iOS, but downgrade the map app capability from Hero to Zero, really sad to know it.
    i am head of expedition company and i just prepared budget to change all my staff phone into android phone which still used google maps on it.