Tim Cook Is Changing Apple, Says Fortune
An article appearing on CNN Money, on behalf of Fortune Magazine, compares Apple’s current CEO, Tim Cook, to Steve Jobs, Apple’s iconic co-founder. The writer, Adam Lashinsky, writes that Apple’s changed under Tim Cook’s leadership to be more corporate. It’s managed by a committee of MBA graduates instead of a closeknit group of artists and engineers working under a reclusive visionary.
Adam Lashinsky, seems happy with Apple’s new CEO, no surprise for the Senior Editor at Large of a financial magazine. Lashinsky points to Tim Cook’s focus on efficiency as one of the reasons why Apple’s market value is $140 billion dollars higher than it was under Steve Jobs. It should be no surprise that the writer is also positive about Cook’s willingness to collaborate with shareholders, something which Steve Jobs wouldn’t make time for.
Tim Cook seems like he has time for everybody. Here’s an excerpt from the article in Fortune:
“For their part, most Apple employees seem more than satisfied with Cook. He often sits down randomly with employees in the cafeteria at lunchtime, whereas Jobs typically dined with design chief Jonathan Ive.”
“We’re keenly aware that when we develop and make something and bring it to market that it really does speak to a set of values. And what preoccupies us is that sense of care, and what our products will not speak to is a schedule, what our products will not speak to is trying to respond to some corporate or competitive agenda. We’re very genuinely designing the best products that we can for people.”
How does Sir Jonathan Ive’s design-focused, Jobsian obsession with care jive with Tim Cook’s more traditional focus on stockholders and… grown-up management? Let us know in the comments section if you think Apple will continue to lead the tech world.