The Sydney Apple Store has been the target of protests for renewable energy and now marketing, according to the Australian media site mUmBRELLA. On Sunday a black bus branded with the message “WAKE UP.” on both sides. Protesters dressed in black exited the bus, and held up signs, also with the message “WAKE UP.” The protesters chanted, “wake up,” and waved their signs towards the Apple store. There was no reason specified for the protest.
Here’s some amazing footage of the flash mob from YouTube vlogger Nate Burr:
So what was this about?
The site, wake-up-australia.com.au, is registered to New Dialogue Pty Limited, which is an ad agency based in Australia according to mUmBRELLA. The site features the all caps “WAKE UP.” message with a rather large countdown (8,425,130 at the time of writing) which should end in little over 9 days. In the UK Samsung has done a similar campaign for their new Samsung Galaxy phone, comparing consumers of another popular smartphone to sheep, with a release date of May 3rd. Could May 5th be the Australian release date for the next Galaxy phone?
Before you feel too bad for Apple, let us remind you that the Cupertino-based company has a history of similar ad campaigns; most famously their “1984” commercial where Apple compared IBM to Big Brother to announce the launch of the Apple Macintosh. If imitation is the sincerest form of flattery, then Apple’s been getting a lot of flattery from Samsung lately, this campaign included.
What do you think: Will switching brands of consumer electronics free your mind? Let us know if paying money to a different corporation will change your life in the comments section below.