Flash Mob Protesters In Front Of Sydney Apple Store Shout: “Wake Up!” [New Samsung Galaxy Phone?]

The Sydney Apple Store has been the target of protests for renewable energy and now marketing, according to the Australian media site mUmBRELLA. On Sunday a black bus branded with the message “WAKE UP.” on both sides. Protesters dressed in black exited the bus, and held up signs, also with the message “WAKE UP.” The protesters chanted, “wake up,” and waved their signs towards the Apple store. There was no reason specified for the protest.

Here’s some amazing footage of the flash mob from YouTube vlogger Nate Burr:

So what was this about?

The site, wake-up-australia.com.au, is registered to New Dialogue Pty Limited, which is an ad agency based in Australia according to mUmBRELLA. The site features the all caps “WAKE UP.” message with a rather large countdown (8,425,130 at the time of writing) which should end in little over 9 days. In the UK Samsung has done a similar campaign for their new Samsung Galaxy phone, comparing consumers of another popular smartphone to sheep, with a release date of May 3rd. Could May 5th be the Australian release date for the next Galaxy phone?

Before you feel too bad for Apple, let us remind you that the Cupertino-based company has a history of similar ad campaigns; most famously their “1984” commercial where Apple compared IBM to Big Brother to announce the launch of the Apple Macintosh. If imitation is the sincerest form of flattery, then Apple’s been getting a lot of flattery from Samsung lately, this campaign included.

What do you think: Will switching brands of consumer electronics free your mind? Let us know if paying money to a different corporation will change your life in the comments section below.

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  • Tudor Alexandru

    Still waiting on that amazing Samsung OS, with its own ecosystem, an app store, and millions of users and thousands of developers… until then, I guess it sucks being Samsung. 

  • TomCrown

    Samsung HQ has completely lost their minds. Apple users probably also have Samsung TVs, washing machines microwaves, fridges, etc., and Samsung feels that belittling those people will some how indear them to Samsung.

    A large amount of Koreans hate Samsung since they are so pervasive in Korea, they make apartments, sell insurance, appliances, computers, etc.

    If you want to beat Apple it’s simple, build a better product and eco-system.

    This paid flash mob protest is just embarrassing.

  • Velo Kun

    The hell does making an eco-system help?
    Eco-system: An ecosystem is a biological environment consisting of all the organisms living in a particular area….
    Do you mean build a more viable and sustainable phone?

  • TomCrown

    Dick much?

  • Vinny

    yea…why look forward to it then…it won’t come as long as Apple exists…which is a good thing in my mind. Why take away or shoot down a company that knows exactly what they are doing and not only know what they are doing, they do it extremely well, proven by obvious factors…so Samsung obviously lost when they had a chance…let them find something else to thrive in :D

  • http://Michaelschnier.tumblr.com Michael Schnier

    It’s an odd bit of guerrilla marketing, but it doesn’t embarrass me or make me feel embarrassed for the people who were hired to shout and wave signs. I’m mostly confused as to how the average smartphone buyer is supposed to have any idea what they’re selling…

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