Reuters Profiles Tim Cook And Describes Him As Methodical And Unafraid Of Tough Decisions

Despite Apple’s board of directors reportedly being deeply concerned with Apple’s lack of recent innovation and whether or not Tim Cook is fit for a CEO position, Reuters (via Cult Of Mac) has spent time painting the two-year veteran of Cupertino’s top spot as deft, methodical, and tough.

Tim Cook And Steve Jobs

Despite that fact that Cook has been known to be a little less diva-like compared to Steve Jobs and more of a delegator, sources in the article say that he is still a focused CEO who expects results.

When you really think about it Cook has shown us this. Upon the release of iOS 6 and all the bashing its mapping platform took, Cook quickly took action and went on to fire Scott Forestall and make radical changes to the leadership in Apple. Placing Jony Ive in charge of the flagship Apple product’s software as well as hardware.

In meetings it was stated that “He could skewer you with a sentence. He would say something along the lines of ‘I don’t think that’s good enough’ and that would be the end of it and you would just want to crawl into a hole and die.”

Although when you think of Tim Cook you almost associate niceness with his personality, Beth Fox, a former Apple employee said “It is not as crazy as it used to be. It is not as draconian.” Fox also went on to say that most people she still knows at the successful company are staying put.

“They like Tim,” she said. “They tend to err on the optimistic side.”

You will definitely want to check out the profile on Tim Cook yourself it is worth the read. Do you agree with Reuters profile on Tim Cook? Is he the right man for the job? Or do you still not believe in his ability to lead Apple?

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  • Jasper

    I think that since the death of Steve jobs apple HAD gone downhill but this year Tim Cook has really stepped up and has done a great job with ios 7 and is expanding the iPhone range with more colours and a cheaper version.
    Until I read this article I prefured it when it was Steve jobs but I’m starting to like Tim cook

  • Benlego65

    Though I do think that Cook is making many mistakes, he is leading Apple better than most other people could.

  • Bart

    when I see iPhone 6, I will know is Tim Cook has lack of innovation

    iPhone 5S as ALWAYS must be almost the same as previous one

    When iPhone 5 released – Steve was alive – so Tim had to continue iPhone 5S looklike iPhone 5 so………. will se what we will se in iPhone 6………. next year :(

  • FLoWJBx

    to be honest I really don’t care about what people have to say about Tim Cook or about Apple. I love Apple and ill keep myself with all my Apple devices. People just like to talk SHT and try to diss apple in so many ways.

  • Ted Forbes

    Whats new at Apple? Only Tim Cook.

  • Ted Forbes

    Don’t get me wrong, Apple is the only devices of its kind for me. But still I call things what they are, a grass blade a grass and a knife blade a knife.

    The mobile phone makers were sucking us all for years one feature at a time sucking us every year for every dollar with puny innovations. Apple “beat um all to the market” and gave us all and everything at once that would have otherwise taken decades to get out of Samsung, Nokia, Motorola, Blackberry, etc. Who could not be grateful for this?

    And for that I pledge my loyalty and appreciation to Apple. In fact I can not imagine life without Apple cant say that for the rest. But still I call things what they are, a grass blade a grass and a knife blade a knife… Tim Cook is yet to come up with something that we cant live without.