Amazon has posted a new TV ad for the Kindle Fire HD 8.9, which comes with a larger 8.9-inch display rather than a 7-inch display. In the ad, they’ve compared the Kindle Fire HD’s 8.9-inch display with the iPad’s Retina display and say that you can’t really differentiate between the two.

This is certainly not the first time that Amazon has bashed the iPad. If you remember, they had posted an ad on their homepage comparing the Kindle Fire HD 7-inch with the iPad Mini. On that ad, titled ‘Much more for Much less’, Amazon stated that their Kindle Fire HD is better and costs a lot less than the iPad Mini. Similarly, in this new TV ad, they compare the iPad’s Retina display with the Kindle Fire HD 8.9′s HD display. Watch the ad below:

According to Amazon, you can’t really tell a difference between the iPad’s Retina display and the Kindle Fire HD’s 8.9-inch display. They say that the iPad’s Retina display with 2,048-by-1,536 resolution is similar to the Kindle Fire HD’s 1,920-by-1,080. That folks is a big fat lie. Both the displays have almost similar ppi, but you can clearly tell from the ad that the iPad’s Retina display is much sharper and brighter.

kindle fire hd 8.9 ad

The Kindle Fire HD 8.9 is however a lot cheaper than the iPad with Retina display. You can get one for just $299, whereas even the iPad Mini costs more than that. But the iPad has a lot more to offer than Amazon’s Kindle Fire. You get about 300,000 iPad specific apps, a beautiful screen, a smooth and fast operating system and amazing build quality. So, what would you choose, if you had the money?