Apple has been doing very well in sales and profits, they’ve gone on to become one of the most valuable companies in the world with a $400 billion worth. Now, according to new research from IDC, Apple has moved up and overtaken LG to become the third largest mobile phone manufacturer. This is all thanks to the amazing sales of the iPhone 4S in the last quarter of 2011.
Mobile Phone Vendors, Shipments, and Market Share, Q4 2011 (Units in Millions)
The report is based on the full year of 2011, and not just a certain quarter. In the year 2010, Apple was in the 5th position, but now has managed to climb up to the third spot and is giving a good competition to Samsung. The largest mobile phone manufacturer is still Nokia, thanks to all the different varieties of low-end phones that it sells. The fruit company, nevertheless, still is fighting hard to dethrone Samsung, despite of the latter having a much larger number of devices to sell.
Apple jumped into the third spot globally from the fifth spot last quarter thanks to a record-breaking quarter of shipments. That represents the Cupertino-based company’s highest-ever ranking on IDC’s Top 5 global mobile phone leaderboard. The launch of Apple’s iPhone 4S smartphone, which is now available in over 90 countries (as of mid-January), was the primary reason the company leapt over LG and ZTE in 4Q11. Device sales in the U.S. and Japan were particularly strong given extra sales days in the quarter and carrier distribution.
Also, Apple has done pretty well in increasing its market share. The percentage went up from 3.4 to 6, which IDC says is a good jump forward. In the last quarter of 2011, when the sales were at the highest, Apple’s market share shot up to 8.7 percent. The company can do even better if they release some new products that would once again revolutionize certain industries.
Mobile Phone Vendors, Shipments, and Market Share Calendar Year 2011 (Units in Millions)
If, Apple does maintain the number of iPhone 4S sales, then we can probably expect an even better market share for the year 2012. Perhaps with a little help from the iPhone 5.