On the 1st of August, Apple officially welcome Beats to its family with a new page on their website. It has been over 2 months since Apple announced the acquisition of Beats Electronics Inc for $3 billion. Both the companies have finally acknowledged that they’re now part of the same team.
Like Apple, Beats added a new banner on their Homepage titled ‘There’s a new instrument in the Apple family’. Both the companies wrote a verse or two about the partnership and had some good things to say. Here’s what Beats had to say about being a part of the Apple family:
Musicians rely on their instruments to give structure and form to their imagination. At the dawn of digital recording, the Macintosh computer was the instrument of choice. At the beginning of portable digital music, the iPod placed the library of the world’s music in your pocket. The iPhone became not only an instrument for music but also the center of your connected life. The iPad extended this capability with a user interface and apps that allowed you to compose a symphony on the subway. Starting today, we at Beats are fortunate to add our instrument to this legacy by joining Apple. The products we build together will allow us to reimagine sound once again and to continue this great tradition of bringing imagination to life.
Also, Apple wrote this on its website:
Today we are excited to officially welcome Beats Music and Beats Electronics to the Apple family. Music has always held a special place in our hearts, and we’re thrilled to join forces with a group of people who love it as much as we do. Beats cofounders Jimmy Iovine and Dr. Dre have created beautiful products that have helped millions of people deepen their connection to music. We’re delighted to be working with the team to elevate that experience even further. And we can’t wait to hear what’s next.
Beats took things a little further and also mentioned about the partnership in a new commercial called Apple and Beats.
The commercial features the Beats Pill mascots and Siri, who discuss about a party being hosted by Dr. Dre. The mascots ask Siri for directions, but the personal assistant replies in the negative saying only those who are invited can go to this party. Check out the ad below:
To be honest, the ad isn’t that great, but it doesn’t really matter. Apple and Beats are going to bring about a lot of changes to the music industry. Beats technology could also be used in future Apple products.