The folks over at Apple Insider have found a very interesting patent application that Apple filed recently. Apple seems to be interested in a new way of presenting their products at retail stores, which would use wireless charging of iDevices while still sealed in packaging and on display.

Rather than using labels and images on the packaging to advertise the products, the products would basically sell themselves.

Although typical packaging for an electronic media device may be designed to adequately protect the device from shock or damage, the packaging is extremely limited in other respects. For example, the ability to fully view or interact with the electronic media device while still inside the packaging is severely limited in most packaging designs. Although unobtrusive packaging designs have been developed, these designs typically do not allow electronic media devices to be interacted with while inside the packaging.

Of course, even if packages had an external power source that you could use to charge the products inside, plugging each package on display into a power source would be a tedious task to do. Instead, Apple’s patent application describes using an RF power transmitter, where the package would act as a receiver powering the iDevice inside. The idea itself is not a bad concept at all…

Although I would personally like to see the devices themselves be able to charge wirelessly, Apple Insider brings up a good point in that Apple would have to enlarge the iDevices for such technology.

The application was first filed back in December 2011 but was just made public by the U.S. Patent and Trademark Office. The concept is credited to former new technologies manager Michael Rosenblatt. Rosenblatt and his team are responsible for over 42 patent applications for the iPhone/iPod Touch. Over 70% of their ideas were actually implemented into iDevices over a 2-year plan.

What do you think? Is Apple on the right track to changing the way we see things before buying them, or are they just wasting time? Let us know what you think in the comments section below!