It’s not very often that you hear about negative statistics to do with Apple, but today is an exception.
Gartner and IDC recently released numbers of the shipments of PCs from the biggest PC vendors that include the likes of HP, Dell, Apple, Lenovo and Toshiba in the third quarter of 2013. This quarter is otherwise known as the back-to-school quarter.
Overall PC shipments declined 8.6 percent with Apple seeing its year-over-year Mac shipments shrink by 2.3 percent. This is very likely because the MacBook Air is the only Mac laptop to be updated in 2013 so far. Consumers likely gravitated towards newer PCs with Haswell processors as they offer advantages in terms of battery life and performance. This of course also has to do with Apple refusing to get into the Ultrabooks game (laptops in the $200-$300 price range).
Whatever the reason Apple’s Q3 Mac shipments shrank compared to last year, Microsoft and other traditional PC OEMs have always had a tight hold on the market, despite Apple’s dominant grip in the smartphone and tablet markets.
Apple’s Q4 shipments should prove to be higher, considering it updated its iMac lineup in September with Haswell processors and will likely update its MacBook Pro lineup in October along with releasing the Mac Pro.