Just in time for the Holiday season Apple has begun airing its first commercials that primarily focusses on the iPhone 5s and its AirPlay feature.
The ad shows a teenage boy seemingly engulfed in his iPhone, not paying attention to what his family is doing for the Holidays, but little do they know he is actually busy capturing footage and putting together a home movie which he ends up playing on their TV set on Christmas day.
Check out the ad for yourself below:
Here is the full home movie from the ad that was shot entirely on an iPhone 5s.
Compared to other ads by Apple this ad took a very different approach. There was no voiceover, rather only hearing the classic “Have Yourself A Merry Little Christmas” song playing in the background.
It sure beats the overdone Santa hawking products approach though, does it not?