It has been reported by AppleInsider that the Fruit Company has acquired yet another startup. This time by the name of Cue, which for those of you who haven’t heard, is the startup firm behind the personal assistant app for iPhone which actually shut down earlier this week (Coincidence? We think not!).
Essentially what the app did was pull together Gmail, Google Calendar, Facebook and other accounts and mesh them into a personalized overview of your daily events/activities using ‘sophisticated algorithms.’
When the shut down was announced to its users on Tuesday by the company formerly known as Greplin it was stated that the app would be officially terminated and premium users would receive a prorated refund.
This is what AppleInsider had to say:
An anonymous tipster claimed on Thursday that Apple is buying Cue, which was formerly known as Greplin, for between $35 million and $45 million. The startup was a Y Combinator venture capital alumnus that reportedly obtained funding from both Sequoia Capital and Index Ventures.
And TechCrunch was able to make it official by acquiring the following statement from Apple:
Hi Ingrid, thank you for your interest in Apple. Here is our statement on this: Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.
Right now the purpose of acquiring Cue is unknown, but it seems to only make sense that Apple would use its technology in the new Notification Center in iOS 7 because it’s Today View is highly similar to Cue’s functionality.