The New, Official Windows 8 Logo Is Out, And Still Boring
We have seen a progression in logos from Apple and Windows for years, each using the same theme, a flag or an apple for years. Well it looks like Microsoft is now trying something entirely different, how about for Windows 8, we use a window, brilliant! Shame windows are pretty boring though.
While I find this logo to be one of the most boring ones Microsoft has come out with, they swear that this is best one yet. Even their very first logo for Windows 1.0 was very similar and in my opinion better than this one. I wonder who decided on ditching the red, green, blue and yellow colors that made up the logo thatMicrosoft had been using for decades
Their approach to this logo was the following:
1. We wanted the new logo to be both modern and classic by echoing the International Typographic Style (or Swiss design) that has been a great influence on our Metro style design philosophy. Using bold flat colors and clean lines and shapes, the new logo has the characteristics of way-finding design systems seen in airports and subways.
2. It was important that the new logo carries our Metro principle of being “Authentically Digital”. By that, we mean it does not try to emulate faux-industrial design characteristics such as materiality (glass, wood, plastic, etc.). It has motion – aligning with the fast and fluid style you’ll find throughout Windows 8.
3. Our final goal was for the new logo to be humble, yet confident. Welcoming you in with a slight tilt in perspective and when you change your color, the logo changes to reflect you. It is a “Personal” Computer after all.
What do you think this logo represents? A losing battle to other companies? Shows how boring they can be? Keep in mine Apple’s logo is just an apple, but a very sharp one that is. Tell us your thoughts in comments below.