Verizon Experiences Record Breaking First Day Sales With iPhone
The Verizon wireless stated on Friday that it would be taking orders online for the iPhone which produced record sales and has stopped taking orders until Wednesday.
The phone carrier informed that within 2 hours on Thursday morning between 3-5 am, more customers had ordered the phone than ordering in full day. The carrier company didn’t specify how many iPhone’s had been ordered, but it halted orders at 8:10 pm on Thursday and stated that it would resume with taking the orders on Wednesday 3:00 am.
Currently we are only taking orders from the current Verizon subscribers. iPhone would be available in stores on Thursday for the general public but the supplies would be scarce.
AT&T Inc. has also been the exclusive carriers of Apple’s iPhone in the US. It has activated around 15.2 million last year. According to the analysts the estimates of iPhone sales this year would be varying from 5-13 million. The analysts expect that the Verizon subscribers would be strong.
The capital analysts of Barclay’s capital, James Ratcliff wrote that he was expecting that AT&T would be successful in adding net 250,000 subscribers on contract basis. Verizon shares have fallen 7 cents to close at $36.31. AT&T shares fell 2 cents to $27.97. Both stocks are close to their two-year highs.
Verizon would be offering trade in rebates for its new customers which would help in offsetting the cost of breaking a contract with AT&T. e.g. It’s offering $212 for a 16-gigabyte iPhone 4 in good condition. AT&T’s fee for breaking an iPhone 4 contract early is $325, but that’s pro-rated by $10 per month.
Verizon revealed on Thursday that it would be slowing down the traffic for its heavy data users on unlimited plans. This would only apply to subscribers signing up for the new data plan or who want to renew their contract. Since the unlimited data plan is required for the iPhone, Verizon is reserving the right to throttle all iPhone traffic.
Verizon also stated that it would be conserving the data capacity by recording all online video requests by the data subscribers. They think that the effect on the image quality would be minimum.