Apple has just aired two new iPhone commercials this evening by the name of Brilliant and Discover. Unsurprisingly both ads use Apple’s latest advertising style of flashing words, landing on a particular word and then relaying app demos that relate to the word.

The overall goal of this new advertising style is to bring about the fact that there is a lot of neat applications on the App Store, which should be one of the reasons you would choose an iOS device over an Android device. Although the Google Play Store has made significant ground recently in catching up to the dominant Apple App Store, Apple still has the upper hand when it comes to quality and aesthetics.

Apple Airs Two New iPhone Commercials Called Brilliant And Discover

Apple’s App Store is reaching nearly the 1 million mark, with 800,000 apps currently available to download for both the iPhone and iPad. For the fruit company to continue this advertising style it must be appealing to consumers, as usually changes things up frequently, when it comes to commercials.

You can check out the two new iPhone commercials below. Let us know what you thought of them in the comments section below. Also, share with us your favourite Apple commercial of all time.