Apple Knows That Consumers Want A Larger, Cheaper iPhone

Apple and Samsung are at it again! If you remember, Apple was awarded a near $1 billion in damages by Samsung in a previous lawsuit. Now, there’s a new one going on, where Apple is demanding $2 billion from Samsung for infringing on its patents and ideas.

During this court hearing, Apple was asked to present some internal documents. In these documents, a lot of things have been revealed, one of them being how Apple believes that consumers want an iPhone with a larger display and a slightly lesser price. According to Apple’s internal slides, they know that the iPhone sales are slowing down, year-over-year.


These slides are from an internal meeting that was held in April 2013, to discuss Apple’s plan for 2014. As you can see, the iPhone growth rate has come down to a single digit in Q3 2013. This gradual slow-down in growth is because of the increasing demand for less expensive and larger screen smartphones from consumers.


This is true. Manufactures such as Samsung, HTC etc. have been providing consumers with larger screen smartphones for quite sometime, while Apple has stuck to its 4-inch strategy. While they have not had any losses so far, it is clear that Apple users want an iPhone with a larger than 4-inch display. Another reason for the slow growth is that Android is doing pretty good, with improving their ecosystems and hardware support. The best smartphone in the world is currently not an iPhone.


So you see, Apple knows what we consumers want and are most likely working on an iPhone with a larger 4.7-inch display. Rumors, reports and leaks suggest that Apple is working on two iPhone models, one with a 4.7-inch display and the other with a 5.5-inch display. They are rumored to be announced later this year.

What do you make of these slides? Isn’t it true that consumers want larger screen and less expensive smartphones?

[via Recode]

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  • Bart

    iPhone 4S – £500

    iPhone 5 – £530

    iPhone 5S – £560

    iPhone 6 – ….. £599


  • Loshan Thevanesan

    If they reduce the price by £150, they should see a bigger boost in sales.

  • Bob Adam

    Just imagine the boost in “sales” if they gave it for free.

  • Loshan Thevanesan

    That would make it a donation. I remember someone who calculated a while back that Apple can give about two free iPhones to every person in the world.
    If I had that money, I would do that to increase user adoption, and to help the NSA.

  • Bob Adam

    Apple doesn’t need help with adoption. Everyone knows about the iphone, even if you live under a rock you know about it. They need help with innovation. Creating products that people want over the competition, or new products entirely. Just because they can afford to do something, doesn’t mean they should or would. They have share holders to think about.

  • Bart

    I’m ready to pay even £700 – BUT – it must be worth it

    like magnesium body, amazing camera with optical stabilisation and 1/2″ CMOS sensor minimum

  • Ted Forbes

    How much more should Apple continue to innovate the iPhone or anything for that matter? Others will copy and make 10’s of billions. So let someone else innovate and just copy its cheaper. So what, you if your sued for millions, you make billions anyways.

    Yes lower price and larger screens. Apple don’t need to donate any phones, they can continue producing the older phone and sell them cheaper and cheaper each year until growth slows where it is not worth it to reproduce the older phone any more.

    Place like China, India, Brazil yea even in the US older phone will continue to sell in bulks at lower prices. Apple can do this as long as it is making a small profit on these phone, it will still mount to billions of dollars p[perhaps 10’s of billions for a while yet.