Here’s a real shocker for you this morning. The American-based marketing information services firm, J.D. Power and Associates, has just found that Apple was beat by Samsung in terms of customer satisfaction in regards to tablets.
Apple usually likes to quote the results from J.D. Power and Associates, but it looks like this is one the Fruit Company will be looking the other way.
As you can see Apple only got beat by 2 points and can you guess where these points came from?
They came from Samsung offering lower cost tablets. Samsung’s lowest entry tablet starts at just $169, where Apple’s is $329, so this obviously makes sense. Apple still ended up scoring higher in categories like ease of operation and performance, but it wasn’t enough to get a jump on Samsung this year explains MacRumors.
“Whether consumers prefer the online channel for competitive pricing compared with the tactile retail store experience, effectively matching owner needs with the appropriate tablet model during the purchase process goes a long way in positively influencing overall satisfaction,” said Kirk Parsons, senior director of telecommunications services at J.D. Power.
The 2013 U.S. Tablet Satisfaction Study–Volume 2 is based on experiences evaluated by 3,375 tablet owners who have owned their current device for less than one year. The study was fielded between March and August 2013. The study measures satisfaction across five key factors (in order of importance): performance (26%); ease of operation (22%); styling and design (19%); features (17%); and cost (16%).