ComScore Says More Ladies Than Men Own Kindle Fire, and iPad Owners Care Less About Cost
The technology survey creators ComScore are up to their usual tricks, this time providing data on tablet buyers. They surveyed a group of 6000 recent tablet purchasers, and made some interesting discoveries about the demographics and motives of these folks. Apparently Kindle Fires are more likely to be purchased by women than men, while the reverse is true for iPads. Androids, meanwhile, are almost exactly 50/50.
A host of other demographics were offered, too, like the fact that almost half of iPad owners make over $100k per year, compared to only a third of Android and Kindle Fire owners.
Beyond the demographics, ComScore also asked their survey participants about the factors that they considered when choosing which tablet to buy.
In largely unsurprising news, iPad owners care much less about the price of the tablet than Android and Kindle owners, but care much more about the Apple branding. iPad users were also motivated by the recommendations of their friends and family more than other tablet owners, and were more concerned with their tablet OS matching their phone OS.
Surveys like this are always an interesting look inside the habits of gadget buyers, but one has to wonder if these numbers are about to get shaken all up when the Surface drops in October. Only time will tell.