Just in case you were wondering whether the Call of Duty craze might be dying off sometime soon, Activision dispelled that notion in a press release today. They say that the latest installment in the series, Black Ops 2, has made them over $500 million in the first 24 hours after its release.
The new shooter came out this Tuesday, and while Activision hasn’t shared their actual unit sales, they are saying that the $500 million it brought in on opening day is once again the largest entertainment product launch of the year. This marks the fourth consecutive year that a Call of Duty game has taken that honour.
The CEO of Activision, Bobby Kotick, had this to say about the success of Black Ops 2:
With first day sales of over half a billion dollars worldwide, we believe Call of Duty is the biggest entertainment launch of the year for the fourth year in a row.
Life-to-date sales for the Call of Duty franchise have exceeded worldwide theatrical box office receipts for “Harry Potter” and “Star Wars,” the two most successful movie franchises of all time. Given the challenged macro-economic environment, we remain cautious about the balance of 2012 and 2013.
We’re a bit dubious of exactly how they arrived at that half billion dollar figure, though. As anyone who’s stepped into a major game store this week will have noticed, they have Black Ops branded everything right now. Black Ops headsets from Turtle Beach, Black Ops gaming glasses, etc. With no unit sales being published, there’s no telling whether that $500 million is from game sales, or whether they’re including all their profits from silly branded headsets in that figure.
Either way, there’s no denying the Black Ops 2 has been immensely successful, and the Call of Duty franchise is continuing to absolute dominate the videogame market.