It looks like Twitter and Instagram are having a bit of a quarrel. As of today, you can no longer view Instagram photos directly inside Twitter when clicking on a tweet with an Instagram link in it, and there can be only one reason for that: Instagram – or rather Facebook, the now-owners of Instagram – have disabled the feature that allows those photos to be embedded. It’s unclear what this dispute between the two social media giants is about, but for now, your social media experience will be just a tiny bit worse.
It strikes us as strange for Instagram and Twitter to get into a fight with each other. While both are social networking tools, they’re hardly in direct competition with each other. They serve largely different purposes, and let’s face it: if you’re enough of a social media junkie to have an active Instagram account, you’ve probably been on Twitter since like 2007, and have no intentions of leaving now. One can’t help but see a move like this on Instagram’s part as protecting its flock from imaginary wolves.
The ability to display photos directly within Twitter has been a handy feature since it launched, and today it supports photo links from a few different popular sites. Of course, all the Twitter-sponsored ones like Twitpic work just fine, and Flickr has also added integration fairly recently. Photobucket – if people actually still use that – works, too. Instagram was working mere days ago, but now their photos can be embedded no longer.
The cause of all this is still a mystery. We’ll keep you posted on whether Facebook responds to any requests for comment on the matter. For now, you’ll just have to keep your breakfast pictures off Twitter, or risk the dire hardship of people actually having to click through to see your photo. Okay, okay, it might not be the end of the world after all.