Out Of The 650,000 Apps In The Apple App Store, 400,000 Apps Have Zero Downloads

Apple, whenever it gets an opportunity, boasts about the large number of apps that are available in the App Store. By now, most of us know that there are about 650,000 apps currently available in the iOS App Store. The Apple App Store is the only mobile application store with that many apps, and Android is somewhere at the 600,000 level.

Over 400,000 Apps In The Apple App Store Have Zero Downloads

Nobody actually uses 650,000 apps as you would require a really long time to download and try out each of them. A new report from the app analytic firm Adeven, says that the App Store has about 400,000 dead apps. These apps are just sitting in the App Store and haven’t been downloaded even once, meaning they are pretty much invisible to users. In fact, did you know that there are about 1,899 Flashlight apps in the App Store? Wow, no wonder there is so many dead apps that nobody notices. Christian Henschel, Adeven CEO, told GigaOM;

The reality is there are only a couple of thousand apps that really make some kind of downloads. This is based on Apple’s closed system — it’s tough to discover those kinds of apps. You don’t have proper search, so the only way to discover new apps is through the top listing.

If you’re not on those lists, it’s not sure that you’re being discovered by anyone else. The top 25 tend to be the same companies who spend millions of dollars to get to the top of those lists. If you’re an independent, small app publisher, then it’s really tough to be discovered.

Tips For Getting Apps Noticed By Apple

Adeven is launching a new app tracking tool called Apptrace, that promises to deliver easy app tracking, monitoring and other services. They’ll be launching the service just for iOS apps right now and monitor a variety of apps in the App Store. If you think these stats are bad however, the problem is even worse on Android’s Google Play Store, because Google doesn’t really have a filtering system for Apps.

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  • jace

    Really tough to get discovered? Are you effing joking me? How about some accurate marketing and promotion work. Indie games have made an impact by self promotion for years. Thats how you get to the top 25…

  • http://alphaefficiency.com Bojan Djordjevic

    Yep, I have to agree with this. This article justifies lazy ass developers who don’t want to invest in advertising.

  • FM

    guys guys guys…. before calling anybody lazy-ass, just check the facts. you are paying apple 30% (!) of your revenue, for them to not even “advertise” or promote you. So you recommend doing some advertising on TOP of that ? so what, 30% for a download site?? please. think.

  • http://www.facebook.com/wolfgang.schreurs Wolfgang Schreurs

    You pay only a percentage if people buy your apps (and thus make a real use Apple’s infrastructure). 30% of nothing is still nothing (and ofcourse a developers license for around EUR 80 a year).

  • jclardy

    Yeah…no. The 30% goes to Apple for dealing with CC’s, dealing with foreign tax laws, centralizing worldwide payments to one location (So you don’t get hit with tons of international wire transfer fees) in addition to hosting your downloads. Also free cloud hosting for user data (Which you would otherwise have to pay to host on App Engine or S3.)

    Google charges the same 30%…but only hosts your downloads and charges credit cards. And their search sucks more than Apple even though they are a company built on search.

  • jclardy

    My question is how did they get these statistics? While I do believe there are 400,000 currently dead apps that get no downloads…I doubt there are 400,000 apps that have received no downloads at all.

    Think about it, the App Store came about in 2008. That means there are apps that are potentially 4 years old. Those apps/games probably were downloaded in their time, but now just lie dormant. Those along with the tons of fart apps that were released at the time. Flashlight apps are just the new, more civilized fart apps.

  • kodn

    Even the creator of the app never bothered to download his own app? That is sad.

  • Donovan

    Just found Gemster! The best app to find social events around you! :)

  • Simon

    A little like Fatball Fury, found that app a few days ago and am sure it will becoem the next big thing!

  • Demmy

    fuck ios…

  • C38S

    Symbian all the way! Not long ago it represented the best monotisation potential for developers.

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