On Tuesday we report that Facebook would likely be unveiling that Instagram would allow its users to upload short video clips, and sure enough at the Social Networking Giant’s press event today in Southern California it happened. Instagram has announced on it’s blog whenever you take a photo on Instagram, you’ll now see a movie camera icon. Tapping this icon allows you to enter the new video mode where you can capture 15 seconds of video through the Instagram camera.
Intagram’s interest in video obviously stems from the popularity of Vine, Twitter’s own video sharing application, which as we previously reported has skyrocketed in shareability over Instagram photos. The biggest difference between Vine and Instagram video sharing now lies in the fact that Vine videos can only be six-second clips where Instagram video can be up to 15-seconds.
It doesn’t stop there though, along with Instagram’s ability to shoot and share 15-second videos, there is of course filters that can be applied. There is 13 filters in total and “when you post a video, you’ll also be able to select your favorite scene from what you’ve recorded as your cover image so your videos are beautiful even when they’re not playing.”
You can download Instagram v4.0 from the Apple App Store right now and begin sharing video. The update is also available on the Google Play Store. Be sure to let us know what you think of the new feature in the comments.