If you are someone who keeps up with Facebook related rumors on a regular basis then you will probably realize that the notion of Facebook acquiring the facial recognition technology company Face.com is nothing new. It has now been officially confirmed today by AllThingsD however, that Facebook has indeed acquired Face.com for somewhere in the $100 million range.
If you are not familiar with Face.com, it is an Israel-based start-up that offers desktop and mobile products that scan faces to identify them. This makes automatically tagging photos much easier for various social networks and photo-sharing sites. In fact, popular applications on Facebook like Photo Finder and Photo Tagger are powered by Face.com’s API.
The full press release from Face.com can be found in the quoted area below…
Facebook has acquired Face.com! Our mission is and has always been to find new and exciting ways to make face recognition a fun, engaging part of people’s lives, and incorporate remarkable technology into everyday consumer products. If you’re anything like us, Facebook is a part of your life every single day. We keep up with our friends and family, share interesting (or mundane) experiences from our daily lives, and perhaps most importantly for us, we share a LOT of photos.
We love building products, and like our friends at Facebook, we think that mobile is a critical part of people’s lives as they both create and consume content, and share contentwith their social graph. By working with Facebook directly, and joining their team, we’ll have more opportunities to build amazing products that will be employed by consumers – that’s all we’ve ever wanted to do.
Now, lots of developers use Face.com technology to power various apps and make wonderful products. We love you guys, and the plan is to continue to support our developer community. If there are new developments you can expect to hear from us here, on the developer blog, and through our developer newsletter.
Thank you to all of our supporters, our amazing dev community, to our employees and to our friends and family who have seen us through many long days and longer nights. The next steps are going to be exciting for all of us.
With Facebook recently launching Camera, a standalone photo app that makes it easy for users to upload photos to Facebook, this acquisition and timing makes a lot of sense. As always we will keep you updated if more information becomes available on Facebook’s acquisition of Face.com. Until that time please leave any further thoughts in the comments section.