Draw Something App For iOS And Android Losing Users At An Alarming Rate

Within a month and a half of its release, OMGPOP’s Draw Something game had a whopping 35 million users drawing and sharing pictures with friends. The game served nearly 1 billion – yes, 1 billion – ad impressions per day. The game quickly topped the charts in both the App Store and Google’s Play Store.

DrawSomething

Watching the insane success story unfold, Zynga quickly jumped at the chance to acquire OMGPOP and its team for more than $200 million. However, Zynga may have actually acted too soon as Draw Something’s user base appears to be slowly declining. As of May 1st, the number of daily users is at 10 million, down from a peak of 15 million when Zynga first bought the team. Perhaps the most interesting point of all is the timing of the decline. The fall in users happened almost immediately after Zynga purchased OMGPOP.

Draw Something Losing Users At An Alarming Rate

Things couldn’t have worked out better for OMGPOP, but Zynga seems to have gotten itself in quite the mess. A 5 million user decline in one month is definitely no joke.

What do you think? Is Draw Something simply a one-hit wonder? Or has Zynga scared off the game’s userbase?

[Via The Atlantic Wire]

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  • Zwabbit

    one hit wonder; I use to play it daily, now I open it ever 3 days or so…

  • DocACE911

    ibe hit wonder; too few people even know what a “zynga” is to make that big of a dent.

    Now I play it 1 or twice a week mainly with my mom

  • Richard W

    Didn’t even know Zynga bought them. Play the game occasionally, as I don’t find it that exciting.

  • http://www.facebook.com/mike.morkes Mike Morkes

    Play it all the time, but I do know people who stopped just because Zynga bought the app.

  • W_selander

    not nearly enough variety. I’ve pretty much memorized the word bank by now.

  • Carthous

    Those fukers made it so you cant sign in with just a username anymore so my account is gone and not going to make another one…..

  • http://www.facebook.com/krista.stiles Krista Stiles

    no real reward system and the words get stale. Thats the reason.

  • Velo Kun

    I stopped playing ti because (a) it got repetitive and (b) there was no award system or incentive as an social games (as some people have mentioned)

  • Meiguorenzaizhongguo

    I got irritated when it forced me to add my facebook acount information just to sign in and play it, not to mention the coin system is a little lame. The best you can get is 3 coins when the new colors and bombs cost too much. I can play for a month before really earning anything. So far… on hit wonder.

  • Whitefang

    You NEED a facebook account to play Draw Something?

    Wow, I’m glad it doesn’t even LOAD on my iPod Touch (it tells me that I’m running Ice Cream Sandwhich, I think, and that I need to free up space).

    I don’t grace the thing known as Facebook with my presence, and I’m certainly not going to join it just to play some game. That’s horrible.

  • Mabans

    Game is stagnant and the whole controversy with the former developer didn’t help. This was seen then, nothing surprising.

  • Matt

    I dropped the app when the CEO started flaming his employees on Twitter.

  • http://www.facebook.com/people/Randy-Treibel/600212180 Randy Treibel

    Ugh… I hate to be one of those guys, but it’s people like you who ruins games. How? You need some big daddy to tell you what is and isn’t worth and fun.  Since when is creativity not it’s own reward? 

    Scoot along now and rack up your achievement points. Do what you’re told…

  • http://www.facebook.com/people/Randy-Treibel/600212180 Randy Treibel

    Ugh… I hate to be one of those guys, but it’s people like you who ruins games. How? You need some big daddy to tell you what is and isn’t worth and fun.  Since when is creativity not it’s own reward? 
    Scoot along now and rack up your achievement points. Do what you’re told…

  • Guest

    I stopped playing when they asked if they could post updates on my FB wall wall. “Um…. no f**kin way” Once they changed that I had already lost all interest

  • Anan

    I thought your comment was interesting and insightful the first time I read it. When I saw you re-pasted it I lost respect. Once is enough dude.

  • Saturns

    It drained my new iPhone 4 of it’s battery life at such a rate I could barely keep up with it. Even though I paid for the app I removed it from my phone and never play anymore because charging my phone at work is a huge hassle. (I’m talking leaving with 100% and going on my lunch with my battery life at 20 or 30%) 

  • Octopuns

    You clearly do want to be one of those guys as you’ve said the exact same thing to two people in this comment thread. 

    It’s people like YOU that ruin games.

  • Shawn_Tanner

    you missed the ‘words get stale’ part. you can’t be creative when you’ve drawn the same word five times- it’s not even fun. extrapolating that notion into ‘you’re a sheep who can’t define their own fun’ is insanely ridiculous, at the very least. if krista’s comment ruined drawception for you then you must be pretty weak-minded.

  • Jacob Clerke

    Nice one, randy.

  • Sherrie Vieira

    I stopped playing when Zynga took it over. Scumbag company.

  • Glyn

    1 word: Zynga

    They are hell’s spawn and misuse people’s data left right and centre. They are scavengers and will never get a cent of my money, not even through advertising.

  • Adambriz

    You can’t win the game!  There’s no point

  • TheMightyContron

    Hahaha! Good riddance to bad rubbish, Zygna is a crap company that either steals game concepts completely (Tiny Tower) or buys up any sort of competition it may have.  It’s awesome that Zygna has to take the fall for it too.

  • http://www.facebook.com/profile.php?id=1097190148 Brandon Girod

    This is what I tell everyone who invites me to play Draw Something. 

  • Pandazillalxl

    Probably because of the Gaia Online user base stopped playing…
     

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  • Linden

    true

  • http://www.facebook.com/profile.php?id=677161655 Joseph Effendy

    Zynga.. 

  • http://www.facebook.com/people/Richard-Walsh/745316848 Richard Walsh

    The main reason I stopped playing was because it was so buggy.
    I got sick of drawing really awesome pictures and then having the app crash and lose it all.
    It would always crash or fail to log in on my iPod Touch and my Galaxy Nexus.
    Also, as mentioned, there were no where near enough words.
    (Plus some of the words were just CRAP)

  • Muzzles56

    You’re a goddamn idiot

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  • Scarleton001

    I purchased the app to avoid the ads.  It doesn’t load, but the free one does.  

  • guest

    perhaps if I could download it onto my samsung galaxy y I would be able to play it!!!

  • Tt

    Like all games it just gets boring after a while. Who is still playing that scrabble game?

  • Guest

    It keeps crashing since the zynga update. That’s why no one is on playing.

  • Liza

    I agree 10 bombs costs 400 coins ie 40 coins per bomb. then you can spend 2 bombs in special word category to win 9 coins if the drawing is guessed. so you run out of bombs really quickly and its ages before you have enough coins to buy more. PS I can draw some of these words in my sleep now!!!!

  • DURU

    Problem Purchasing Coins for Draw Something
    when i try to buy coins it gives me an error and tells me to wait 30 seconds and it will try again, now i dont want to buy coins, i only want to stop this purchase, because every 30 seconds displays the same annoying message that says it will try the purchase in 30 seconds, is there a way to stop this purchasing, cmon, im tired to see that message

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