For awhile now Beats Music has been rumored to be releasing a streaming music service to compete with other services like Apple’s iTunes Radio, Pandora, Rdio and Spotify. In fact the project, which was codenamed “Project Daisy” has been in alpha testing for quite some time and has even garnered $60 million in funding from investors.
Today Beats Music has released the service backed by music personalities including Jimmy Iovine, Dr. Dre and Nine Inch Nails’ Trent Reznor in the United States.
We wanted to build a music service that combined the freedom of an on-demand subscription service – unlimited, uninterrupted streaming and downloads of tens of millions of songs – but layer on top features that would give you that feeling only music that moves you can give. The right song at the right time will give you a chill. Make you pull someone close. Nod your head. Sing in the mirror. Roll down the car window and crank the volume to the right.
But we have these powerful computers in our pocket and computers can learn a lot from what we listen to when. My phone knows when I’m driving. It knows I’m at the gym. It knows I generally listen to hip hop and metal while running and like a wide range of mellower music just before bed.
We wanted to build a service that was more than a server, one that was truly of service to the listener. We wanted to combine the trust that comes from excellent hand-picked music with the personalization that knows you’re an individual and that a handful of stations can’t satisfy all listeners.
You will be able to create your own playlists, download albums for offline listening and also search for your friends playlists and play them. There is also some interesting curation features like “Right Now,” which delivers an endless playlist for your context based on where you are, what you feel like doing, who you’re with etc. Sort of like Songza.
You can sign up for the Beats Music service free for 7 days, it will then be $9.99 per month for unlimited streaming and downloading of a catalog of over 20 million songs. Those with the carrier AT&T will get a free 90 day trial if you have the family plan, it will then cost $14.99/month for up to 5 people and 10 devices.
You can download Beats Music from the App Store if you’re within the US.