Nokia has always been known for its strong presence in the entry-level phone market. Lately, the Finnish company has been shifting its focus to the more powerful smartphones with the help of Microsoft and its Windows Phone platform. However, it looks like the company wants to regain its spot as the entry-level phone king and will do so with the help of Microsoft.
The only entry level phone is currently the Lumia 610, but CEO Stephen Elop noted that their would be many more and at even lower price points today at a conference call. This move is a direct shot at the cheap Android handsets that are being offered right now. Elop stated that his company, “needs to compete with Android aggressively“.
Cheaper Android handsets have definitely worked for the platform and Nokia is hoping it can do the same with Microsoft’s Windows Phone tango. The CEO didn’t give an ETA on when these affordable Lumia phones would be hitting the streets but it definitely looks like they’re coming.