Smartwatches, smartwatches… smartwatches. The word we keep on hearing on a regular basis is going to be a huge industry within the next couple of years. The likes of Apple, Samsung and even smaller companies like Jawbone, Pebble and Nike are scrambling to stake out a piece of the action.

One company that we haven’t heard is investing time in developing a smartwatch is Google. The search engine giant isn’t completely ignoring wearable computing though, as it’s currently focusing its efforts on its Glass project.

 Google's Android Unit Reportedly Building A Smartwatch

According to The Verge, however, Google may also be getting into the smartwatch game.

Unlike Glass, which was developed in the company’s experimental X Lab, the watch is said to be under development by the Android unit, possibly indicating that Google sees it as a more immediately viable product. [Apparently] Google['s] watch is separate from Samsung’s recently-announced effort.

Although Google wouldn’t directly comment on the rumor, it seems like something that the company could indeed be working on. In fact, the now-Google-owned Motorola produced its own Android-powered fitness smartwatch under the name MotoACTV, so it already has some of the pieces in place.

Google of course also has the software expertise to build a product that isn’t just a low-powered smartphone with a wrist strap, evidenced by the creativity seen in its Glass project.

It will indeed be interesting to see which company can best bring the smartwatch to life over the next couple of years. Who do you think it will be? Share your thoughts in the comments section below.