Musician Will.i.am from the Black Eyed Peas has announced his new range of iPhone accessories called ‘i.am+’ that will supposedly ‘turn your smartphone into a genius-phone’.
These new ‘i,am+’ accessories for the iPhone 4/4S and the iPhone 5 will be launched next week. The first of these accessories is a camera case for the iPhone. This i.am+ camera case adds a 14 megapixel sensor and a more powerful flash to turn your lame-ass 8 megapixel camera into an awesome one. Apparently the 14 megapixel camera case “dramatically enhances the clarity and definition of your photographs”. Speaking to the The Daily Telegraph, Will.i.am states:
‘We have our own sensor and a better flash. You dock you phone into our device and it turns you smartphone into a genius-phone. We take over the camera.’
No more information about the camera case was revealed, but this isn’t the only accessory that will come with the ‘i.am+’ branding. The singer will be launching other accessories at a press conference in London on November 28th. He has even received a development licence from Apple to produce and sell these camera cases.
Will.i.am has ventured into the world of technology before and was also appointed by Intel as their ‘Director of Creative Innovation’. You can catch a glimpse of the i.am+ camera case in his music video for the song Scream and Shout featuring Britney Spears. Prices for the case will be revealed at the launch event. Selfridges will be selling the i.am+ camera case in London.
Are you interested in turning your smartphone into a genius phone? Well you better get the i.am+ case, but be warned it will probably be very expensive. What do you make of this?